ONLINE WEBINAR: Finding Profitable Keywords for Solar
In the last 2 years, the solar industry has become addicted to purchasing leads and this is a problem. Purchased lead quality is declining and it’s dangerous to rely on a single lead source to try and grow a business. While other marketing channels are also becoming less effective (canvassing, telemarketing), generating your own leads is still effective and profitable.
To help the industry get away from purchased leads, Energy Circle has published our lessons learned spending $250k on solar SEM campaign over the past 12 months. Our basic lesson is simple. It’s profitable and effective for solar companies to generate their own leads with search engine marketing, but you need to do it correctly.
One of the most important elements of search engine marketing is picking the correct keywords. This FREE webinar will review how to find and use the best keywords.
Here’s what you will learn
- Can SEM campaigns be profitable?
- What are the elements to a successful campaign?
- SEM vs lead buying economics
- How do you define and track success?
- How do you do research keywords of competition?
- How do you pick your keywords?
Date: Wednesday, October 18
Time: 5 PM ET
Duration: 1 hour
Educational Credits: 1.0 BPI CEU and or 1.0 NATE CE available for attendees!